Tailored artificial intelligence systems, from Turin. To see where a business is losing, why, and how much.

Itria builds tailored artificial intelligence systems for small and medium-sized businesses. It works from Turin, remotely, and the first step is a fifteen-minute video call.

Piedmont and artificial intelligence, from the data

In Piedmont's industry, just under 28% of companies use artificial intelligence tools. That's the measurement in the Bank of Italy's L’economia del Piemonte, the report on 2025 published in June 2026: the share of industrial companies using predictive or generative tools rose in the region to just under 28 per cent, from 25 in 2024.

Among large companies the same share is around 71 per cent. The tool is the same for everyone; what differs is the people and the time to look after it, which a large company has and a small one often doesn't. It's a gap in access, and access can be built.

Turin: a supply chain in transition, flat revenues

In the province of Turin, the automotive supply chain accounts for 8.1% of value added, with a much lower share in the other provinces, according to the same report. It's a supply chain that has been changing for several years, through technological shifts and reorganised value chains, and it takes the suppliers working around it along with it.

For 2026, the Bank of Italy reports that companies in Piedmont expect revenues in industry and services to stagnate, after a 2025 in which regional output grew by 0.4%. With flat revenues, margins are defended on the costs nobody measures: time spent replying, copying data from one document to another, following up customers. How to count the first of these is explained in what answering enquiries by hand costs.

What Itria does for a business in Turin

It measures first, then builds one piece at a time. The starting point is set out in the Terms (in Italian): no work is proposed until we've looked at where the business is losing time or revenue today. The first look comes from the Diagnostico (in Italian), and it starts from what a customer sees when they search for you.

Then we pick the problem that weighs most, among the ones SMEs run into every day: hours spent doing repetitive work by hand, enquiries lost between channels and languages, customers who don't come back, money that arrives late. The list of pieces, problem by problem, is in Services.

Every system works on the tools the business already has, and the principle stays fixed, as written in Ethics: “The machine prepares, a person always decides.” The Cruscotto puts everything in one place, with the numbers that matter.

Remotely, from Turin

The work happens over video call and on the business's own tools. The first step is a fifteen-minute call; then we measure, then we write down the scope, with a fixed price agreed in advance. Everything else happens on the systems the business already uses, without replacing them.

Itria takes on only a few clients at a time, because every system is built by one person. For a business in Turin the distance is zero, and for one in Bari it's the same: the method doesn't change with the city.

The evidence, each with its label

Three measurements, from three different areas, described for what they are. They're the same ones as on the home page, and each one says where it comes from.

Measure	What it says
4.262 sreal traffic	From a WhatsApp message to the lead read and queued with its next step: median over nineteen contacts that really came in, August 2026.
98.7%measured on a test bench	Fields captured correctly from thirty trade documents, 234 out of 237, measured on 4 September 2026 on a test system. It can be rerun in front of you.
389 profiles in an hourfor a client	A list narrowed down to the ten right names to contact, for a real client.

Questions and answers