Exporting to the United Kingdom. The costliest rule is on the label.
With the United Kingdom, the talk is always about customs and checks. The rule that really changes the sums is one line of address on the pack.
Since 1 January 2024, the label needs a UK address. GOV.UK states that prepacked food sold in Great Britain must show a UK address for the responsible operator; if the operator isn't in the UK, the UK importer's address is used. It must be a physical address: an email or phone number isn't enough.
Since 31 January 2025, you need the safety and security declaration. Goods imported from the European Union into Great Britain must be covered by an entry summary declaration, submitted on the S&S GB platform. Legal responsibility lies with the carrier, who often asks someone else to submit it for them.
Pre-notification must be made at least one working day ahead on the IPAFFS system, and it can be submitted up to thirty days before. A health certificate is needed for goods classed as medium risk, not for everything.
This guide covers food in general. For two products the route changes before the country even comes into it: wine travels with excise duty and its accompanying document, and olive oil has marketing and labelling rules all of its own. If you export either to the UK, read this guide and the one for your product. For wine, the market detail is in wine in the United Kingdom and its duty.
This piece is part of the guide to export operations for small food producers. If you're looking for an EUR.1 for a UK shipment, the answer is that it doesn't exist in this relationship: why is explained in EUR.1 or certificate of origin.
The template, to download
Twelve rows, in the order problems come up: the risk category and composite products first, then the label with the UK address, health documents, the safety declaration, origin without an EUR.1, and the shipment. Each row gives the GOV.UK page to reopen. At the bottom, five cells for the details that decide everything: risk category, composite product, address on the label, REX number, who submits the safety declaration.
| File | Contents | Link |
|---|---|---|
| United KingdomExcel, one sheet | Twelve rows with sources, a Status column with a drop-down, and the five cells with the details that decide the rest. |
The files are free. There's no form in the way, we don't ask for an email address, and we don't get notified when anyone downloads them. The sheet only covers what was in force when we read the sources on 6 September 2026, with no future deadlines: the UK's timetable for import checks has been rewritten more than once.
The UK address on the label
It's the most expensive obligation, because it affects printing, not paperwork. Until 31 December 2023, a product sold in Great Britain could carry an EU, UK or Northern Ireland address. Since 1 January 2024 that option has closed: you need a UK address.
For an Italian producer the consequence is straightforward: without a UK base, your importer's address goes on the label. Which means the label for Great Britain is tied to that buyer, and changing buyer means reprinting.
It's also why a UK supply agreement needs to be discussed alongside the artwork, not afterwards. GOV.UK specifies that it must be a physical address where the business can be contacted by post, and that an email address or phone number can't be used.
A UK label carries the name of the business that imports your goods. As long as that agreement holds, so does the printed batch.
The safety and security declaration, since 31 January 2025
Since 31 January 2025, all goods imported from the European Union into Great Britain must be covered by a safety and security declaration, the entry summary declaration, submitted in advance on the S&S GB platform. The dataset was reduced on that very date: twenty mandatory fields, eight conditional, nine optional.
Legal responsibility lies with the carrier moving the goods across the UK border. In practice the carrier often asks the importer, or someone else in the chain, to submit it on their behalf: it's worth knowing in advance who will do it for your shipments, because a missing declaration stops the load.
Pre-notification and certificate: two different things
IPAFFS pre-notification and the health certificate get mixed up because they come together, but they're separate obligations handled by different parties. The UK importer submits the pre-notification; the authority in the country of departure, meaning your ASL, issues the certificate.
| Obligation | Who does it, and when | When to use it |
|---|---|---|
| IPAFFS pre-notificationimport notification | The UK importer submits it, at least one working day before arrival at the point of entry. It can be submitted up to thirty days ahead. |
For products of animal origin and high-risk food and feed not of animal origin. |
| Health certificateexport health certificate | The authority in the country of departure signs it. GOV.UK says that “medium risk imports need a health certificate”, and that it must be issued in the country where the product was last exported from, processed or inspected. |
For goods classed as medium risk. For low-risk goods you need a commercial document, and no certificate. |
| Safety and security declarationentry summary declaration | Legal responsibility of the carrier, submitted in advance on the S&S GB platform. |
For all goods imported from the European Union into Great Britain since 31 January 2025. |
There's just one practical question to ask the buyer on day one: which risk category does our product fall into? Everything else follows from the answer, and asking after you've agreed a delivery date means finding out too late that you needed three weeks.
Composite products, where people get lost
The category that causes most uncertainty is composite products, which GOV.UK defines as products containing processed animal products and plant products that are both integral to the product, with the example of a lasagne made with minced meat, tomato sauce and wheat pasta.
Many Italian products land here without anyone noticing: a sauce with a small percentage of cheese, a preserve with butter, a filling with eggs. The customs and health treatment differs from a purely plant-based product, and you need to check it against the recipe, not the commercial category.
Preferential duty is claimed a different way
Between the European Union and the United Kingdom, the EUR.1 isn't used. Preference is claimed with an origin declaration made by the exporter, or on the basis of the importer's knowledge. For shipments above €6,000, the EU exporter must give their REX number.
If you don't know this, you ship without a declaration, the buyer pays full duty, and your second offer starts at a disadvantage against a competitor who does write that line. It's a mistake that doesn't cause a hold-up, which is why it goes unnoticed for months.
The dates, and why we give them with the date we checked
The UK's timetable for import checks has been rewritten several times since 2021, with delays announced and then moved again. So instead of listing future deadlines, this page only reports what is already in force, with the date the source was read.
The GOV.UK pages cited were opened on 6 September 2026. The guidance on importing animal products shows a last update of 22 April 2025; the labelling guidance, 20 September 2022. Before printing a batch or signing a supply deal, reopen them: this is exactly the kind of subject where a page from six months ago may already be out of date.
When nobody can keep the deadlines in their head any more
You can run one market from memory. The UK plus another non-EU country, with different dates, different documents and a label that depends on the buyer, you can't: at that point what gets lost isn't a rule, it's a date.
That's when deadlines need to come out of people's memory and into a place that watches them by itself, with operational deadline alerts. With one rule that matters more than the technology, set out in Ethics: the system prepares and flags, but no document goes out until a person has read and approved it.
The risk category decides everything else, and you can't work it out from this page. If you send us your product with its ingredients list, we'll tell you whether it counts as a composite product and what that means, before your importer tells you. Free, with no strings attached.
You'll hear back from a person, the same one who builds the systems, within 24 hours, with a read of your situation rather than a quote. Get in touch here; one line is enough.
Questions and answers
Do you need a UK address on the label to sell in the United Kingdom?
Yes, since 1 January 2024. GOV.UK states that prepacked food sold in Great Britain must show a UK address for the responsible food business operator. If the operator isn't in the UK, the UK importer's address is used.
It must be a physical address where the business can be contacted by post: an email address or phone number can't be used. For an Italian producer, it means the UK label is tied to your importer.
What is IPAFFS pre-notification and who does it?
It's the import notification that must be submitted on the UK's IPAFFS system before the goods arrive. The importer in the UK submits it, at least one working day before arrival at the point of entry, and it can be submitted up to thirty days ahead.
It covers products of animal origin and high-risk food and feed not of animal origin. The Italian producer doesn't submit it, but has to give the buyer the information they need to complete it.
Do you need a health certificate to export food to the United Kingdom?
It depends on the product's risk category. GOV.UK says imports classed as medium risk need a health certificate, issued in the country where the product was last exported from, processed or inspected. Low-risk products need a commercial document instead.
The question to ask the buyer on day one is which category your product falls into: the answer decides whether you need three weeks of lead time or none.
What is the safety and security declaration for imports from the EU?
Since 31 January 2025, all goods imported from the European Union into Great Britain must be covered by an entry summary declaration, submitted in advance on the S&S GB platform. On the same date the dataset was cut to twenty mandatory fields, eight conditional and nine optional.
Legal responsibility lies with the carrier moving the goods across the border, but the carrier often asks someone else in the chain to submit it on their behalf. It's worth knowing in advance who'll do it, because a missing declaration stops the load.
What are composite products and why do they matter?
GOV.UK defines them as products containing processed animal products and plant products that are both integral to the product, with the example of a lasagne made of minced meat, tomato sauce and wheat pasta.
Many Italian products fall into this category without anyone suspecting it: a sauce with a little cheese, a preserve with butter, a filling with eggs. The treatment differs from a purely plant-based product, and you need to check it against the recipe, not the commercial category.
Notes on sources
- GOV.UK, Import animal products for human consumption to Great Britain, for IPAFFS pre-notification, risk categories, the health certificate and the definition of a composite product. Page opened on 6 September 2026, last updated 22 April 2025 according to the page.
- GOV.UK, Food labelling: giving food information to consumers, for the UK address requirement from 1 January 2024 and the exclusion of email and phone. Page opened on 6 September 2026, last updated 20 September 2022 according to the page.
- GOV.UK, Get ready for safety and security declaration requirements, for the 31 January 2025 date, the S&S GB platform, the breakdown of fields and the carrier's responsibility.
- GOV.UK, Claiming preferential rates of duty between the UK and EU, for the origin declaration, the importer's knowledge and the €6,000 REX threshold.
- This page doesn't list future deadlines from the UK's Border Target Operating Model. That timetable has been rewritten several times since 2021, and a list of announced dates goes out of date before anyone reads it: only what was already in force on the date checked appears here.
The UK label gets decided along with the contract, not after.
If the address on the label is your importer's, the artwork and the commercial agreement are the same problem. At Itria we start from the outside and build tailored digital systems for exporters. For you, that means more enquiries, fewer losses and less manual work. Drop us a line about what's slowing you down. We'll make the first move: we'll look at what a buyer sees when they search for you, and tell you what we found. Even if we never end up working together.